LESSONS FROM SUPER BOWL LIX (59)

As the Super Bowl captivates well over 200 million viewers world wide, here are some stats to get you thinking – how can a business can harness similar energy to capture market share and drive growth?

Consider these incredible Super Bowl stats:

✅ 200 million viewers world wide: A testament to the power of reaching the right audience at the right moment, more than 200 million viewers across the globe watched all or part of Super Bowl LVIII across all networks, the highest unduplicated total audience in history and up +10% versus the previous year’s Super Bowl (183.6 million). (Super Bowl LVIII is Most-Watched Telecast in History | NFL Football Operations). Even more are forecast for Super Bowl LIX (Super Bowl 59.)

✅ US$8 million for a 30 second ad spot: A reminder that high-impact messaging commands premium investment if you are looking to deliver serious results! In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LIX broadcast. That’s USD$266,000 per second…

Research indicates that 41% of consumers are more likely to notice brands after watching Super Bowl ads (Super Bowl 30-second ad costs 2025 | Statista)

✅ 56% consumers influenced: Proving that great storytelling not only entertains but also drives purchasing decisions, 15% of respondents say that they’ll be more likely to buy from a brand if it airs an ad during the Super Bowl, and a majority (56%) believe that Super Bowl commercials influence their purchasing decisions following the game, and this figure is higher among younger generations. (https://www.marketingcharts.com/advertising-trends-232099)

Whether you’re looking to ignite brand awareness, drive customer engagement, or boost your bottom line, its clear that while we don’t all have a Super Bowl budget, investing in your business to craft strategies that deliver blockbuster results will yield long-term results if done correctly.